NBA Commissioner Adam Silver continues to expand the league’s brand reach internationally connecting their global audience at scale. Over the last decade, an influx of International stars invaded the NBA — Luka Doncic, Nikola Jokic, Giannis Antetokounmpo, and the rookie sensation Victor Wembanyama are just a few names that are synonymous with International talents. This past summer at the 2023 FIBA World Cup, 55 active NBA players represented their countries. Outside the US, Australia (9), Canada(7), and Germany (4) had the most NBA participants. Here’s an incredible stat to add in, Canada has the second most active players on NBA rosters in the 2023-24 season trailing behind the US — not to mention back-to-back NBA World Champions (Jamal Murray of the Denver Nuggets, and Andrew Wiggins of the Golden State Warriors).
From an International lens, the globalization of the NBA has afforded the top players the infrastructure to develop and influence the game on the incredible up-and-coming generation of global stars. NBA Commissioner Adam Silver’s continued strategy of forging global partnerships has ultimately expanded the league’s International reach. The NBA hosted six of its pre-season games outside of the U.S. (Abu Dhabi, Canada, Spain, Mexico City). The NBA Global Games will head back to Paris in January 2024 for the second straight year. Paris will also be home to the 2024 Summer Olympics Games, which provides a golden opportunity for the NBA and France to continue the advancement of the sport and, more importantly, to galvanize the global basketball community to come together.